Ai Policies
It’s 2025. Even a sticker company in the original Vancouver needs a stance on AI.
Our founder launched this business after a 30-year tech career ended at the hands of automation. Forced to ask what jobs couldn’t be replaced, he used Gemini to build the infrastructure of this company. But while automating the operations, he realized that once again, the most vulnerable roles were the creative ones. For decades in the technology era, creative folks contribution to their companies has largely outstripped their companies investment in their employees.
We decided to flip the script. We automate the boring work—accounting, SEO, timesheets, expenses—so we don't have to automate the people. We hire creatives and hand them a design environment stripped of administrative dead weight.
Our designers are more than welcome to use Ai (Drawing one Sasquatch is fun. Drawing that same sasquatch in 500 different poses is tedium) in designing their stickers, and some of them do so extensively. Others hardly at all.
Our descriptions use Ai extensively. We're actually pretty proud of it.
As a life long tinkerer, the founder built a series of scripts and prompts that create things that we just couldn't afford to get done. For instance:
1) the Daily Helmet Stickers. Every day, Gemini develops a new helmet and a new description, with the description designed to help someone close to him work on his dyslexia, with ever so slightly increasing difficulty each day that passes. It's why there (will be) a birthday window on the Daily Helmet collection. Doing so sorts through the helmet options, putting the the appropriate sticker for your age (down to days) at the top.
2) Other stickers are all given projects, and assigned Ai Personas. These personas are complex, and contain prompt and background information gauged at giving different types of text to themes across the board. This allows our designers to work with an Ai that they like, while giving their stickers an individual voice within our group.
As for the rest: file indexing, pricing, software development, devops, marketing, margins, inventory, logistics. HR? Almost all AI (Although one of us found they like setting up and fiddling with Shopify, so the structure and graphics are all done by hand by a real live human, learning on the job so she can go start her own gig one day.
If we can sell a sticker or two, and someone wants a job writing whimsical descriptions about far off lands for a living, we'll give them a job doing just that.
We do know which ones are which, and while we don't divulge which is which on the website, it's not hard to tell,
TL; DR: We Make Stickers.